In the world of advertising and PR, it's hard to get your voice heard. It's important to stand out from the competition - particularly when you have invested both time and money into a campaign.
As more and more businesses try and engage with the public through social media, PR and advertising, little sparks of creativity are more essential than ever. Before you embark on any publicity, and definitely before you spend any money, try 'The Pub Test' to see if you're getting the best value for your investment.
The Pub Test is simple, if you're attempting to publicise an aspect of your business, is it a campaign people would talk about over a round of drinks?
If people won't talk about your campaign here, the media won't talk about it in their valuable column inches. If they do, don't expect enquiries to flood through the door.
The Pub Test is doubly important when investing in advertising - if people would not talk about your campaign, you're not engaging and you're wasting money.
We encourage our clients to be daring, bold and imaginative with everything they do. Creating shareable content is the underlying theme of modern PR, and you have to think differently to stand out from the crowd.