When it comes to PR, most people think of huge publicity stunts or stories reaching the front pages of the largest newspapers in the Country.
Discourse was created with the idea that local, regional and targeted PR can be an effective tool for local businesses to grow without the big budgets needed for a typical agency.
Advertising is changing and it is easier than ever for the public to avoid your adverts and promotions which you spent your hard earned money on. PR is a great way of using existing media to reach out and speak to your audience in a non-intrusive manner.
PR isn't just about big brands, you can use it to your advantage on a local level to create a perception of your business making sure the right people hear your message. Whether it's creating a positive mental association with your business, helping raise awareness for a recruitment drive or open day, or just saying thanks to your local community for supporting you, PR can help.
If you want to find out more, contact us today for free advice on how to make PR work for you to grow your business.